Chasing Aurora: How the 2025 Northern Lights Boom Is Rewriting Winter Travel

Chasing Aurora: How the 2025 Northern Lights Boom Is Rewriting Winter Travel

Every few years, the travel world quietly tilts on its axis. Right now, that shift is glowing green across the sky. With the Sun near the peak of its current solar cycle, the Northern Lights are exploding across newsfeeds, selling out lodges, and turning once-remote Arctic towns into the most coveted destinations on Earth. Recent firsthand reports and guides—like the newly viral piece on “the best places and times to see the Northern Lights”—are pushing more travelers than ever to swap beach chairs for snow boots.